New Products

Covergirl Rolls Out New Lash Blast Supercloud Mascara

Designed to take lashes up to 125% weightless length and instant, up to 20-degree lift.

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By: Lianna Albrizio

Associate Editor

Covergirl is starting 2025 with a fresh pair of eyes. The Coty-owned color cosmetics brand is saying “adios” to mascaras that weigh-down lashes and “hello” to its new Lash Blast Supercloud Mascara, which the makers promise to take lashes up to 125% weightless length. Using flexible Cloudflex brush wraps and extends lashes – short bristles load and lift, while long bristles separate and lengthen – lashes are instantly lifted up to 20-degrees. Infused with super ingredients vegan collage...

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